Our New Mobile App is Coming Soon!
Interested in trying out our new mobile app for iPhone or Android as soon as it comes out? Subscribe to our email newsletter below to receive an update as soon as we launch.
Follow us!
%201.svg){kind=logo}
April 5, 2025
Is Your Sign Costing You Customers?
In a busy nightlife district, your venue is competing for attention. People are walking by, talking, checking their phones—distracted and overwhelmed by all the options. If your sign doesn’t grab them instantly, they’ll keep walking and end up in someone else’s bar.
A great sign isn’t just about looking nice—it’s a silent salesman working 24/7 to pull people in. Here’s the reality:
- If your sign is too small, too dark, or blends into the background, you’re invisible.
- As the night goes on and people get more intoxicated, their ability to notice details drops. If your sign isn’t bright, bold, and easy to read, it’s useless.
- Your sign sets expectations. A sleek, modern sign tells people they’re walking into a high-end establishment. A hip neon sign signals a high-energy club. If your sign doesn’t match your vibe, it’s confusing potential customers.
Quick Test: Is Your Sign Working?
Step outside your venue during peak hours—especially at night. Look at your sign from across the street, from down the block, and even from a moving car.
- Can you see it clearly?
- Does it stand out from nearby venues?
- Does it reflect your venue’s energy?
If not, it’s time for a change. Updating your sign—better lighting, bolder colors, or a more distinct design—can have an instant impact on foot traffic and revenue. Don’t let a weak sign cost you customers. Make your venue impossible to ignore!
Join 250+ venues across Canada increasing their late-night revenue with Nightlife+
